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Privacy Policy

Privacy Policy

Effective Date: August 01 2025
Business Name: OpticsMedia Productions
Business Type: Independant: Freelance
Business Owner: Nathaniel (Slade) Jackson
Location: Colonial Heights, Virginia - USA
Email: opticsportsmedia@gmail.com
Phone: +1 (804) 894-5479
Website: www.opticsmediaproductions.com

1. Introduction & Scope

This Privacy Policy outlines how OpticsMedia Productions (“we,” “our,” or “us”) collects, uses, protects, and shares your personal information. It applies to our photography services, website interactions, and related communications.

Under Virginia law, specifically the Virginia Consumer Data Protection Act (VCDPA), we are a “controller” for personal data unless exempt. Currently, we are not exempt, as exemptions apply to certain financial, medical, nonprofit, or educational entities (Loeb & Loeb, Bloomberg Law).

We also follow applicable federal privacy principles, mainly the FTC’s Fair Information Practice Principles (FIPPs) (Wikipedia), and the Children’s Online Privacy Protection Act (COPPA) when collecting data from children under 13 online (Wikipedia).

2. What Personal Data We Collect

2.1 Categories of Personal Data

  • Basic contact data: name, email, phone, mailing address, session details.

  • Media content: photographs or videos captured during sessions.

  • Technical/web data: IP address, browser, cookies, site usage (if relevant).

  • Sensitive data (rare): Only collected with opt-in consent, if applicable (e.g., precise geolocation or images that reveal sensitive attributes) (Bloomberg Law, Alston & Bird).

2.2 Limitation

We collect only what is adequate, relevant, and reasonably necessary for the intended purpose (Akin - Akin, an Elite Global Law Firm, Skadden).

3. How We Use Your Data

  • To schedule, deliver, and fulfill photography services.

  • To communicate about bookings, invoices, or session details.

  • To deliver edited media via galleries or other agreed channels.

  • For marketing or portfolio display (only with your explicit consent).

  • To enhance service quality and website functionality—following FIPPs of notice, choice, access, security, and redress (Wikipedia).

4. Legal Basis & Consent

  • For standard data: processing is necessary for service delivery and legitimate business purposes.

  • For sensitive data (e.g., precise location in image metadata): we require clear, affirmative opt‑in consent (Bloomberg Law, Alston & Bird).

  • For any data collection from minors under 13 online: parental verifiable consent is required per COPPA (Wikipedia).

5. Consumer Rights under VCDPA

You have the right to:

  • Access your personal data and know how it’s used.

  • Correct inaccuracies in your data.

  • Delete your personal data.

  • Port your data in a usable format.

  • Opt-out of:

Request Process & Timing:

6. Notice & Transparency

Our Privacy Policy (this document) is written in clear, plain language and is accessible—especially if on a website, via a conspicuous “Privacy” link (Troutman Pepper Locke - Homepage).

We specify:

  • Categories of data collected.

  • Purposes of processing.

  • With whom data may be shared.

  • Your rights and how to exercise them.

  • If we sell data, support targeted ads, or perform profiling with opt-out options (IAPP, egnyte.com).

7. Security & Accountability

We maintain reasonable administrative, technical, and physical safeguards suitable to the nature and volume of data held (Akin - Akin, an Elite Global Law Firm, Skadden).

While not subject to GLBA, we adopt similar measures for security and breach prevention under FTC FIPPs (Wikipedia).

8. Data Processors & Contracts

When third-party processors (e.g., gallery host, editing service) handle your data, we ensure via written contracts that:

  • They process data only per our instructions.

  • Maintain confidentiality.

  • Delete or return data upon instruction.

  • Cooperate in compliance and assessments (mcdonaldhopkins.com, IAPP, Bloomberg Law).

9. Retention & De‑identification

  • We retain data only as long as needed to fulfill service, legal, or business obligations.

  • If we de-identify data, we commit not to re-identify it and require the same of recipients (Bloomberg Law).

10. Minors & COPPA

Though our services offer the ability for photography of individuals under 13 at sanctioned events, our services are not directly intended for children under 13. If collecting data online from minors, we comply with COPPA by obtaining parental consent and use data responsibly (Wikipedia). Under the situation where such data was collected knowing or unknowingly without parental/guardian consent, the data will be removed promptly.

11. Changes to this Policy

We may update this Policy to reflect legal changes or business practices. Revisions take effect upon posting, with updated effective date. Continued use of services implies agreement.

12. Contact & Enforcement

For any privacy inquiries, data requests, or appeals, contact:

OpticsMedia Productions
[Your Name]
Email: [your@email.com]
Phone: [Your Phone Number]

If needed, you may file a complaint with the Virginia Attorney General, who enforces VCDPA, including penalties up to $7,500 per violation, after a 30-day cure opportunity (Loeb & Loeb, butlersnow.com).

Summary Table

Areas Covered Highlights Virginia VCDPA Consent for sensitive data, rights (access, delete, opt‑out), assessments, contracts, strict notice requirements FTC FIPPs Notice, choice, access, security principles informing our practices COPPA Parental consent for under‑13 data collection online Data Security Reasonable safeguards per Virginia and federal guidance Processor Agreements Formal contracts with service providers to ensure compliance

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